SHOP BY AGE SHOP BY AGE 0-12 months

This adjustable wooden activity center grows with your baby, transforming from a tummy time surface to an angled station or standing table. It satisfies sensory curiosity and boosts motor skills with seven attached toys, including a squeaking ladybug, a bead maze, a crinkle corn...

Encourage key milestones with this set of three friendly ocean characters that make tummy time more engaging. Each toy features a special clip base that allows it to sit upright on a play mat. When your baby presses them down, they satisfyingly spring right...

Engage your little one with the press and stack seahorse toy, a unique twist on classic stacking toys. This set includes a friendly seahorse with a built-in bead rattle and three colorful sensory rings. Simply press the seahorse onto a ring and it picks...

This soft, self-sticking fabric roller toy offers three ways to play, making it a versatile addition to your baby stuff. The five double-sided stuffed fabric panels can lay flat for tummy time engagement, acting as a soft baby book with multi-textured fabrics and sound...

Introduce a garden of sounds with this trio of veggie-themed baby rattles. The set includes a pepper, carrot, and pea pod, each designed as a distinct sensory 'instrument' with visible sound pieces that connect action to sound for your infant. The pepper has bead...

Turn the soft pages to discover fun first activities like buttoning, buckling, peek-a-boo, counting, matching, and telling time! This cloth book with built-in handles includes a removable hand puppet, two finger puppets, and a crinkling surprise! There’s a clock with movable hands and a...

Everyone knows how sweet and well-behaved yellow labs are, and Sunny is no exception! With her slightly weighted paws, she can "sit" and "stay" just where you put her. She has an endearing face, with shiny eyes and a velvety nose, and a soft...

Entertain and stimulate your baby's senses with this multi-sensory bubble tea clip-on toy. Its soft fabrics, jingle, peek-a-boo mirror, and textured pieces develop fine motor skills on the go. Easily attach it to strollers, car seats, or diaper bags for endless fun and discovery.

Who's ready for bear hugs? This silvery-gray teddy bear soft toy is the friendliest, floppiest stuffed animal around. His amazingly soft fur is irresistible! This cute little teddy bear is a wonderful toy for children who love animals and cuddly hugs. The plush bear...

Pull these soft constructions vehicles back to get new skills rolling! The "rev up" mechanism inside each of these four construction vehicles (mixer, dump truck, loader, and crane) makes it easy for babies and toddlers to get big acceleration with just a little input:...

Introduce little learners to the joy of hands-on discovery with this engaging trio of classic Melissa & Doug developmental toys. Babies and toddlers can slide colorful beads along looping wires with the First Bead Maze, practice shape recognition and problem-solving with the Match &...

Give the gift of sensory developmental play with three  infant toys. Tummy Time Triangle features three double-sided, multi-textured panels (high-contrast sea creatures on one side and a colorful scene and peek-a-boo mirror on the other ) that lie flat or fold into an upright...

Benson is the ideal pet for any dog lover! His bright eyes and shiny nose attest to his excellent "health" and his adorable face expresses his sweet disposition. Benson has a soft, furry 10 inch body and his slightly weighted paws help him "sit"...

The Melissa & Doug K's Kids Pull-Back Vehicles are a set of four soft cars and trucks that get new skills speeding ahead. Just pull them back, release, and watch them zoom across the floor, providing an exciting way for babies and toddlers to...

Five adorable animals pop together, pull apart, and add up to a farmyard of fine motor fun! Ten linkable pieces include five heads and five tails to make a horse, cow, sheep, pig, and hen . . . or any mixed-up combination. The colorful...

Box up and unbox fun multi-textured gifts that delight the senses again and again! Fill the cloth-covered wooden box with an adorable happy-faced bear, a crinkling, multi-textured cloth, a squeezable ball with chime, or a cloth book. Close the flaps and it becomes a...

Get playtime and developmental skills rolling with Farm Friends Rollables—adorably round characters that are firm enough to roll but soft enough to squeeze! Inspire imaginative barnyard adventures through kinetic play with four farm animal Rollables that store conveniently in the package: the perky pig,...

Spice up playtime with touchable, tactile taco play food pieces! Fill a happy-faced, fabric-covered soft taco shell with crinkling, squishy, multi-textured pieces to delight the senses. Pull out the pieces and refill the taco again and again! The Soft Taco Fill & Spill is...

The Melissa & Doug Burrow Bunny is a velvety-soft, 9-inch plush friend with long floppy ears, expressive eyes, and a gentle sitting pose. This premium stuffed animal is designed to be the perfect companion for both comforting snuggles and imaginative play, making it an...

This super-sweet clip-on vibrating pull-toy is a delicious way to entertain babies while stimulating their senses—without the sugar rush! It looks like a soft, smiling ice cream cone, but pull it down and it expands to four stacked scoops in different patterns, colors, and...