PRETEND PLAY FEATURED New Arrivals

Imaginations are on patrol with the Police Speed Radar playset, a feature-packed toy for aspiring officers. Kids can squeeze the handle to see the 'speed' display spin, triggering exciting lights and siren sounds just like real police toys. The built-in electronic megaphone includes a...

Put a new twist on soft serve with this wooden ice cream playset. This unique toy lets little scoopers create magical two-color cones. Just drop one of the four colorful ice cream swirls into the dispenser, press the lever, and it neatly drops into...

Gear up for a prehistoric adventure and save the day with the PAW Patrol pups. This 15-piece role-play set includes a working leaf whistle, a clip-on telescope, and a red lens magnifier to search for dinosaurs in trouble. Kids can use the Pup Pad...

Special delivery for your little one's imagination! This charming wooden mailbox playset lets kids sort and send mail like a real postmaster. Children can mix and match six self-sticking wooden stamps with wooden postcards, letters, and packages, then sort them into the three slots...

Make every day a celebration with this unique wooden birthday cake playset. Children can decorate the two-part cake slice, then use the magnetic wish wand to magically "light" the candle. After making a wish, they take a deep breath and blow to watch the...

Unlock a world of discovery with the Princess Castle Latches Board. This wooden sensory activity board features six different brass-plated latches, including a hook, a chain, and a toggle clamp, securing six sturdy doors. As children figure out how to open each lock, they...

Unlock a world of discovery with the Princess Castle Latches Board. This wooden sensory activity board features six different brass-plated latches, including a hook, a chain, and a toggle clamp, securing six sturdy doors. As children figure out how to open each lock, they...

Stamp, play, and create with the Sticker WOW! Disney Special Edition Pack. This fun-filled set includes two collectible golden Mickey and Minnie sticker stampers and two 24-page activity pads. Kids can use the 900 included surprise stickers to complete matching, counting, and search-and-find activities,...

Make early learning exciting and mess-free with the Melissa & Doug On the Go Water Wow! PAW Patrol Skye-themed activity pad. This reusable paint-with-water book features 4 spiral-bound pages and a refillable, no-leak water pen that reveals vibrant colors with every stroke—then dries to...

Make early learning exciting and mess-free with the Melissa & Doug On the Go Water Wow! PAW Patrol Chase-themed activity pad. This reusable paint-with-water book features 4 spiral-bound pages and a refillable, no-leak water pen that reveals vibrant colors with every stroke—then dries to...

Make early learning exciting and mess-free with the Melissa & Doug On the Go Water Wow! PAW Patrol Marshall-themed activity pad. This reusable paint-with-water book features 4 spiral-bound pages and a refillable, no-leak water pen that reveals vibrant colors with every stroke—then dries to...

Melissa & Doug Sticker WOW!™ is a whole new way to play with stickers! Let the adorable, collectible Disney Stitch stamp, stamp, stamp its way through 24 pages of fun-filled, Disney Stitch-themed counting, matching, and search-and-find activities. The refillable sticker stamper comes pre-loaded with...

Travel back in time to a world of prehistoric wonder with the Melissa & Doug Wooden Dinosaurs Play Set. Young adventurers can stage their own stories with three chunky wooden dinosaurs, including an Apatosaurus, a Stegosaurus, and a Triceratops. These mini dinosaur figures are...

Enter a kingdom of enchantment with the Melissa & Doug Wooden Fairy Tale Play Set. Little storytellers can bring royal adventures to life with three chunky wooden figures, including two princesses and their magical unicorn friend. Sized for toddlers' hands, these mini toy figures...

Ka-Chow! Little drivers can race into adventure with the Radiator Springs Nest & Stack Play Set, joining Lightning McQueen, Tow Mater, and other Cars favorites. This versatile set allows kids to stack the shape-coded cardboard blocks or arrange them on the double-sided fabric playmat...

This adjustable wooden activity center grows with your baby, transforming from a tummy time surface to an angled station or standing table. It satisfies sensory curiosity and boosts motor skills with seven attached toys, including a squeaking ladybug, a bead maze, a crinkle corn...

Encourage key milestones with this set of three friendly ocean characters that make tummy time more engaging. Each toy features a special clip base that allows it to sit upright on a play mat. When your baby presses them down, they satisfyingly spring right...

Engage your little one with the press and stack seahorse toy, a unique twist on classic stacking toys. This set includes a friendly seahorse with a built-in bead rattle and three colorful sensory rings. Simply press the seahorse onto a ring and it picks...

This soft, self-sticking fabric roller toy offers three ways to play, making it a versatile addition to your baby stuff. The five double-sided stuffed fabric panels can lay flat for tummy time engagement, acting as a soft baby book with multi-textured fabrics and sound...

Introduce a garden of sounds with this trio of veggie-themed baby rattles. The set includes a pepper, carrot, and pea pod, each designed as a distinct sensory 'instrument' with visible sound pieces that connect action to sound for your infant. The pepper has bead...